Why Use Social Media?
Social media has a huge benefit to your business in terms of influence, branding and public awareness in addition to gathering actionable data on every campaign, which will improve the performance of future campaigns.
Why is Visibility Important?
Having a website isn’t enough. There are billions of pages on the web and billions of people search for things every day. Small Business owners can improve the visibility of their website by focusing their message directly at current and potential customers.
Search Engine Optimization (SEO) is just one part of Internet Marketing, but it can have a big impact on every effort to promote your business online. The effect of optimizing a website to improve its visibility is an increase in traffic from local listings, paid advertisements and social media friends and followers. Continue reading
The Internet allows for increased productivity and improved efficiency in almost every industry. The same is true when promoting your business on the Internet. Following are some basic points that need to be addressed to successfully launch your small business internet marketing campaigns.
Each year Google makes over 500 changes to its algorithm. In recent years the changes have impacted businesses whose online presence suffered as a result of poor preparation and lack of planning.
Last year Google made over 500 changes to its search algorithm, changing how it indexes websites and how they rank in search engine results. Search engine optimization needs to adapt to these changes and continually find news ways to promote websites within the changing environment.
If you’re a Small or Midsize Business owner and are interested in learning how to improve your website’s performance in search and Internet Marketing, we can perform a complete SEO analysis which will show you any shortcomings along with ideas on how to improve search engines results.
Small Business owners need to use all tools available to promote their business including Social Media marketing. But first we need to understand what social media marketing is, and how it can help with your small business internet marketing strategy.
On-page optimization isn’t dead
It just evolved with everything else on the web
That's right, on-page optimization has evolved just like everything else on the web. It's no longer enough to optimize a page with accurate title, description, keywords, image tags, header tags and such. It's still important to do the basics but it's just not enough.