Link Building Basics

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David Harnadek

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Link Building

Building links to your website can provide long-term benefits like improved traffic through the direct path to your web page from external sources, and improving your page’s position in search results.

Usually the links show up naturally. That Continue reading →

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Linking Strategies

What is SSL?

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David Harnadek

On: 

SSL defined:

  • A security protocol that encrypts data transferred on a network
  • Most commonly used to encrypt web pages viewed on a browser
  • Google prefers webmasters use SSL which enables HTTPS protocol
  • Also used to safeguard email, e-fax and VOIP Continue reading →

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Content Development, Website Performance

Are Hero images bad?

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David Harnadek

On: 

What are Hero Images?

  • Large aesthetically impactful images
  • Used by website designers to convey a message
  • Normally they are placed top of the page, above the fold
  • Some designers use stock photos or graphics
  • Best when they add value to Continue reading →

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Linking Strategies

Search Rank and User Intent

By: 

David Harnadek

On: 

Last update: September 24, 2017

Your goal:

  • Outperform hundreds of trillions of competing pages on the web.

What is Search Ranking

Search engines read almost every page on the web, cataloging them for quick retrieval in response to a search Continue reading →

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Linking Strategies, Website Performance

What is Responsive Web?

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David Harnadek

On: 

  • Technology that makes a website look the same on any device
  • Website responds to device browser size and automatically adapts
  • Allows you to design a single website for use on desktop and mobile device
  • Eliminates need for m.domain.com which adds Continue reading →

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Website Performance

What is Quality Content?

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David Harnadek

On: 

Last Updated: November 10, 2017

We all know that creating quality content for your small business website is important to attracting and keeping visitors on your site, but we probably all define it differently.

How we define quality content

  1. Make Continue reading →

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Website Performance

Search Rank and Page Speed

By: 

David Harnadek

On: 

Last updated: November 10, 2017

Web page speed or page load time, is the time taken by a web page to fully load on a desktop, laptop, or mobile device screen and it is affected by web server configuration, proper Continue reading →

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Linking Strategies